Sergeant's Pet Care Products Inc. PRIVACY POLICY

Sergeant’s Pet Care Products, Inc. (“Sergeant’s”) is dedicated to protecting your privacy on the Internet.  Our privacy policy follows the Coalition for Advertising Supported Information and Entertainment (CASIE) Goals for Privacy for Marketing on Interactive Media, as well as the Children’s Online Privacy Protection Act (COPPA).  We do not use our website for any commercial transactions.  Sergeant’s strives to keep all information received from visitors secure from possible unauthorized access and use.Information collected from our visitors is intended to enable us to better understand our audience and better serve them.  Such information may include personally identifiable information as well as general statistical information regarding what pages visitors access, the number of visits, average time spent on the site, and similar factors.  Sergeant’s uses the information for internal purposes only (for example, for marketing and promotional purposes and to measure usage and improve the content of our site).  We do not share such information with other organizations [for commercial purposes].  The information may be shared with our subsidiaries or other affiliated entities, but in all cases they are equally bound by the terms of this Privacy Policy.

Sergeant’s does not send small text files, also known as “cookies”, to your computer to collect and store information about you.  Our website contains links to other sites.  Any other website operated by Sergeant’s, or an affiliate of Sergeant’s, will clearly note as such, and this Privacy Policy will apply to such site(s).  We are not responsible for the content or the privacy practices employed by any other third party site.

Our privacy policy may change from time to time.  Should our policy materially change, we will provide notice of such amendment by prominently posting notice of such amendment on our site.  We encourage you to periodically check back and review this Privacy Policy so that you always will know what information we collect, how we use it, and  to whom we disclose it.  If you should have any questions about this policy, please do not hesitate to contact us at the above e-mail address, mailing address or telephone number.

CHILDREN’S PRIVACY POLICY

Sergeant’s does not knowingly solicit or collect personally identifiable information online from children under the age of 13 without verifiable parental consent.  Sergeant’s may ask a child to register on its website by providing some or all of the following information: e-mail address, age, first and last name, zip code and the e-mail address of a parent.  We will then notify the parent of his/her child’s registration and ask for permission to retain his/her child’s information.  The parent will have 48 hours to respond to the e-mail.  If no response is received during that time period, Sergeant’s will assume there is parental consent for the child to be registered.  Sergeant’s will not condition a child’s participation in an activity on the child providing more personal information than is reasonably necessary to participate in the activity.

Sergeant’s may use the information collected from children for its internal purposes, including but not limited to, marketing and promotional purposes.  For example, we may send the children emails and newsletters on pet-related topics.  Information collected may be shared with our subsidiaries or other affiliated entities, but in all cases they are equally bound by the terms of this Privacy Policy.  Sergeant’s will not disclose any information obtained from a child to any other third party.  Parents may review their child’s personal information at any time, require Sergeant’s to delete their child’s information or direct any questions about the collection of the information to Sergeant’s at the following address:

Sergeant’s Pet Care Products, Inc.
P.O. Box 540399
Omaha, NE 68154-0399
1-800-224-7387

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